The executive portrait is one of the most important portrait sessions that a company can hire you for and yet for some reason you quite often get the least amount of time to accomplish them. Actually I know the reason, corporate executives are generally very busy people juggling a lot of things at once. Having a photographer show up to take their portrait is like reminding them their six month dental check up is today. They go because they have to but it’s painful for them. In fact they probably enjoy the dentist visit more than the photo session!
So with that cheerful reality in mind you show up with all of your gear, ready to create the next great executive portrait! Then you are informed you will only have five minutes of the executive’s time because…well as stated above they are busy people and they like you as much as a root canal. What is a photographer to do? First, don’t take it personally. Second be prepared to only have five minutes of time and if you get more than that, give them more options photographically.
Case in point. I was hired by a corporation to drive from Chicago to Des Moines Iowa to shoot a head and shoulders portrait of one of their head executives. They wanted the usual studio lighting with backdrop. In one of my previous blogs I talked about how I shoot these types of portraits and went prepared to do just that. I was also prepared to only have five minutes of the executive’s time. I did however suggest to both the executive and the person whom hired me that if they were paying me to drive all of that way to take his portrait, they might as well take advantage of me being there and let me give them some extra portrait options. Happily both agreed to to it. Hot damn I thought! Than I get the text message from the executive that he had some critical meetings that day so that might clip into our time. Crap! Back to the five minute shot!
My usual mode of operation is to request a room to set up the gear for the head and shoulders shot. I get it all set up and then and only then do I call the executive in so as not to waste their time. Inevitably they walk in and say, “I hate getting my picture taken.” Yep, you and the rest of corporate America! I always try to relax them with some cheerful banter while I am taking their photo. If I am adjusting the lights or camera settings I always tell them that they are doing great but photography is like cooking and you need to season to taste. I am making adjustments/seasoning to taste! Then I try to get a couple of shots in the bag and show them a nice one right away. They will start to relax when they see that they really look pretty good in the photos. During this time I am always open to their input and what might be bothering them in a certain pose or photo and make adjustments to their liking. Once I get the must have head and shoulders shot than I start to play with other types of portrait options if the time is available.
What about my Iowa executive? He was awesome and gave me the time needed to get some great portraits done. He even started to get into it and was coming up with ideas of his own on how we might photograph him. Now this is very rare but when it happens you had better be ready to deliver and deliver in spades.
We ended up doing some environmental portraits of him in his office using a variety of lighting styles. One version was lit with a soft box as a main light and then a gridded flash as a rim light. Another option we turned off the soft box and used the window light as the main light and kept the rim light albeit turned way down. Then we went outside and found some open shade to get some naturally lit portraits. So we ended up going from full studio style lighting to a mixed lighting and finally to natural lighting. I went prepared for all of it and we did all of it. I had a great and willing subject which makes all the difference in the world but you still need to deliver and deliver in spades!
A little technical side note. The main lighting for all of the non naturally lit shots was Cactus RF60 speed lights. The camera used was my trusty Fuji XT1 with mostly the 56mm lens and 35mm lens being used.